
Empowering dynamic leaders to successfully create, launch and grow businesses
Especially when they don’t have the time or energy.







As a leader of a growing company, you’re constantly balancing demands and pressures
The stakes are high, with personal, professional, and financial investments on the line. With limited time and energy, it can feel overwhelming to develop your new idea, grow your customer base, and support your team.
You’re not alone in facing these challenges. At Leanseed, we understand the pressure to deliver results quickly, efficiently, and sustainably. We’re here to empower your journey with practical and proven solutions that provide clarity and confidence at every stage.
Get the right support for your business
We offer a lean suite of people-centred business development solutions to address the unique challenges faced by developing companies and non-profits in South Africa.
1
Customer, industry and macro-environment insights
We help you make informed decisions by providing insights based on academic and business analyses.
- Customer and user insights
- Macro environment analysis
- Competitor analysis
- SWOT analysis
- Product usability testing
2
Business model design and concept development
Maximise your resources and return on investment by developing effective products, services, or ventures.
- Idea generation workshops
- Business model design
- Value proposition definition
- Product and service design
- User experience (UX) design
3
Digital marketing communication
We ensure your digital marketing effectively reaches your audience and fosters strong relationships.
- Digital marketing strategy
- Online presence building
- Corporate identity design
- Industry expert articles
- Content creation
4
Team cohesion and process development
We build high-performing teams based on trust, accountability, and constructive collaboration.
- Job analysis and design
- Job descriptions
- Performance agreements
- Policies and procedures
- Team health analysis
Not sure what you need?
Let’s connect so that we can find the right solution for the right problem, together.
Long-term success and competitive advantage lie at the intersection of four dimensions:
Desirability
Desirability ensures that the idea meets a genuine need or demand in the market. Without this, even the most innovative concept will fail to gain traction.
Feasibility
Feasibility examines the company’s technical ability to execute the idea, ensuring that resources and skills are aligned with the project’s goals.
Viability
Viability considers the financial aspect, focusing on whether the idea can generate sufficient returns to justify the investment. In the long run, the ROI must be more than what could be earned by simply investing the money in a bank.
Sustainability
Sustainability evaluates the broader impact on society and the environment, ensuring that the business operates responsibly and ethically.
It’s especially vital to thoroughly unpack and monitor these dimensions in growing organisations to be prepared for potentially unknown challenges. Leanseed facilitates this comprehensive process, ensuring that your business’s investment is well-placed and brings a stronger return while reducing the risk.
Long-term success and competitive advantage lie at the intersection of four dimensions:
Desirability
Desirability ensures that the idea meets a genuine need or demand in the market. Without this, even the most innovative concept will fail to gain traction.
Feasibility
Feasibility examines the company’s technical ability to execute the idea, ensuring that resources and skills are aligned with the project’s goals.
Viability
Viability considers the financial aspect, focusing on whether the idea can generate sufficient returns to justify the investment. In the long run, the ROI must be more than what could be earned by simply investing the money in a bank.
Sustainability
Sustainability evaluates the broader impact on society and the environment, ensuring that the business operates responsibly and ethically.
It’s especially vital to thoroughly unpack and monitor these dimensions in growing organisations to be prepared for potentially unknown challenges. Leanseed facilitates this comprehensive process, ensuring that your business’s investment is well-placed and brings a stronger return while reducing the risk.


Stop treating symptoms and start solving root causes
Have you noticed a drop in team productivity or a lack of clear direction? These issues can lead to costly consequences – wasted time, frustration, and missed opportunities. Often, the problem lies deeper than the surface symptoms.
Let’s help you uncover and address the root causes, so your business can thrive. Book a free 15-minute call today, and let’s explore how we can support your unique needs. Wouldn’t it be great to get your business questions answered – faster and with clarity?
Our commitment: to ensure you get the most value and return on investment
We work in lean ways.
We apply a balance of methodical and lean approaches to get to the root of the challenge or the opportunity, identifying the most effective way to get to where you need to go.
We work with you.
No one size fits all. Each leader, team, company and industry is unique. We make certain that we understand your challenges and opportunities in the process of creating solutions.
We employ proven frameworks.
Our approach combines adaptable business practices backed by acknowledged academic insights to deliver reliable and cost-effective solutions.
We are authentic and honest.
We focus on building relationships with our clients and partners, interacting with genuine empathy with honesty so you know that we have your best interest at heart.
Love from our clients
Tom Dermody
International Technology Manager
BME (Bulk Mining Explosives)
Tom’s feedback on our research and design, as well as strategic and operational advisory services (2019 – 2023)
“Leanseed’s dedication and expertise have been a driving force behind our success. Their collaborative approach to delivering solutions to meet our needs made the entire process much easier. I really enjoyed working with Vicka.“
Chief Executive Officer
Exponant
Ashley’s feedback on our process and system optimisation advisory services (2024)
“Leanseed facilitated defining a tailored way forward that was specific to our unique situation. Their depth in design thinking can transform any organisation and significantly boost operations. I would absolutely recommend Leanseed.”
Christiaan Liebenberg
Software Product Manager
BME (Bulk Mining Explosives)
Christiaan’s feedback on our research and design, as well as strategic and operational advisory services (2019 – 2023)
“I’ve worked with quite a few UX and CX professionals throughout my career, but Vicka’s knowledge, experience and information sharing has stood out far above any agency or person I’ve worked with. Leanseed has added tremendous value to our business on our digital transformation path.”